YOUR PRIVACY CHOICES (US)
Liberty Brands Limited (“we”, “us” or “our”) together with our partners operate cookies and other similar trackers (as listed below) on our websites and in our marketing communications in order to provide you with a tailored experience and relevant marketing communications as well as to carry out analytics.
What are cookies and other similar technologies we use?
In addition to cookies, we use pixels to learn more about your interactions with email content or web content, such as whether you interacted with ads or posts. A pixel is a tiny image that may be embedded within websites and emails, requiring a call (which provides device and visit information) to our servers in order for the pixel to be rendered in those websites and emails.
Why are cookies and other similar technologies used?
Cookies are divided into four categories based on the purpose that they are used for:
The pixels are used in order to analyze the performance of our marketing campaigns and their relevance for you. This is done by observing your interactions with our content (e.g., if you open a marketing email) and help us to understand your interests and preferences.
When do the cookies expire?
The expiration of the cookies depends on whether they are so called session cookies or fall within the category of persistent cookies. Session cookies expire in the end of a browser session i.e. normally when you exit your browser while persistent cookies are stored in your browser in-between sessions unless you manually remove them. For specific information on the expiration per each cookie, please see the information listed below.
What are first-party and third-party cookies?
Cookies can be categorized into first- and third-party cookies depending on the domain setting them. First-party cookies are placed directly by us as the website you are visiting. Third-party cookies are set by a domain other than our website when your browser fetches elements from such third-party websites e.g. images, social media plugins or advertising.
How can you change your cookies settings or disable pixels?
You can change your preferences regarding optional cookies and other similar technologies on our website by using the Cookie Consent Mechanism. Depending on your location defined based on your IP-address, the cookies and other similar technologies either require your active consent to be placed or where these are placed automatically, we provide you with the option to opt-out from them. By using the toggles in the provided mechanism, you can, at any time, enable or disable all or some of the cookies and other similar technologies in accordance with your preferences. You can also change the cookie settings directly in your browser, for further instructions please see here (third-party website).